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The 11 Laws of Likability

Relationship Networking . . . Because People Do Business with People They Like
Summary:

The book outlines eleven fundamental principles for building genuine relationships that can lead to networking success and business opportunities. It emphasizes the importance of authenticity, understanding others' needs, and effective communication to foster likability and trust in professional settings.

Key points:

1. Authenticity: Be real and honest to build trust and connections.

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