Merchants of Culture
The Publishing Business in the Twenty-First Century
by:
John B. Thompson
in:
Economics
Summary:
The book delves into the intricate workings of the contemporary book publishing industry, exploring the challenges and transformations faced by publishers, authors, and agents in the digital age. It provides an in-depth analysis of the economic and cultural forces shaping the production, distribution, and consumption of literature in the modern marketplace.
Key points:
1. Publishing Polarization: Big publishers dominate with bestsellers, while small ones focus on niche markets, struggling against the marketing and distribution might of larger companies.
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