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Beyond the Obvious

Killer Questions That Spark Game-Changing Innovation
Summary:

The book provides a framework for fostering innovation by asking thought-provoking questions that challenge conventional wisdom and encourage looking at problems from new angles. It offers practical advice and methodologies for generating ideas that can lead to breakthrough products and services.

Key points:

1. Inquiry-Driven Innovation: McKinney's "Beyond the Obvious" highlights the importance of asking "Killer Questions" to spark innovative ideas by challenging conventional thinking.

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