The Candidate
What it Takes to Win - and Hold - the White House
by:
Samuel L. Popkin
in:
Political Theory
Summary:
The book analyzes the strategies and decisions that shape presidential campaigns, drawing on historical examples to illustrate how candidates successfully navigate the complex electoral process. It delves into the organizational, strategic, and tactical elements necessary for winning the presidency and sustaining political power once in office.
Key points:
1. Incumbent Advantage and Risk: Incumbents have visibility and influence but are exposed by their track record. They must showcase successes and counter criticism.
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