Uncommon Sense, Common Nonsense
Why some organisations consistently outperform others
Summary:
The book challenges conventional business wisdom and management practices, advocating for innovative and contrarian strategies that have helped certain organizations achieve exceptional success. It provides insights into how leaders can foster a culture of creativity and make decisions that defy standard norms but lead to sustained competitive advantage.
Key points:
1. Question the Norm: Successful organizations often challenge accepted practices and think differently to innovate and take risks.
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