Summary:
The book explores the concept of disruptive innovation and how businesses can identify and adapt to emerging trends that have the potential to radically alter their industries. It provides strategies for staying ahead of the curve by recognizing signs of change early and effectively responding to ensure long-term success and competitiveness.
Key points:
1. Perceptual Acuity: Harris highlights the need to notice early signs of change to stay ahead. Leaders should be alert to market and consumer shifts for timely strategy adjustments.
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