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Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

The book provides a comprehensive guide on how to improve landing pages to increase conversion rates, covering topics such as A/B testing, user psychology, and page design. It offers practical advice and strategies for both novice and experienced marketers to effectively analyze and optimize their web pages to drive better business outcomes.

Key points:

1. Know Your Audience: Understand your target audience's background, needs, and desires to tailor your landing page for better conversions.

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