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Tales for Change

Using Storytelling to Develop People and Organizations

The book explores the power of storytelling as a tool for effective communication and change management within organizations. It provides techniques and examples on how to craft and use stories to inspire, motivate, and facilitate personal and organizational growth and transformation.

Key points:

1. Storytelling's Impact in Organizations: Parkin shows that storytelling can engage employees and drive change better than usual communication. Stories are engaging, simple, and emotionally connective, making them a strong tool for leaders.

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