Building Social Business
The New Kind of Capitalism That Serves Humanity's Most Pressing Needs
by:
Muhammad Yunus
in:
Economics
Summary:
The book presents the concept of social business, a model designed to address social problems through entrepreneurial principles without the primary goal of profit maximization. It outlines how businesses can be created to serve the needs of the poor and disadvantaged, using real-world examples and strategies for implementing sustainable, impact-driven ventures.
Key points:
1. Social Business Concept: Muhammad Yunus's social business model focuses on solving social issues over profit-making. These businesses are self-sustaining and reinvest profits to further their social goals.
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