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The Business of Good

Social Entrepreneurship and the New Bottom Line
in: Startups
Summary:

The book explores the rise of social entrepreneurship, highlighting how individuals and companies are addressing social issues through innovative, profit-driven solutions. It provides case studies and insights into how entrepreneurs are creating businesses that aim to generate both financial returns and positive social impact, challenging traditional business models with a dual focus on profit and purpose.

Key points:

1. Social Entrepreneurship as Change Catalyst:

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