Build for Change
Revolutionizing Customer Engagement through Continuous Digital Innovation
by:
Alan Trefler
Summary:
The book discusses the importance of adapting business strategies to embrace digital innovation, focusing on customer engagement and the need for organizations to be agile and responsive to change. It provides insights into how companies can transform their operations and systems to meet evolving customer demands and stay competitive in a rapidly changing digital landscape.
Key points:
1. Empower Customers: Give customers more control for personalized experiences and influence over products and services.
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