The Brand Mapping Strategy
Design, Build, and Accelerate Your Brand
Summary:
The book provides a comprehensive guide to creating, developing, and promoting a strong brand by using the Brand Mapping Process, which includes strategies for defining brand attributes, positioning, and messaging. It offers practical advice and tools for entrepreneurs and marketers to differentiate their brand in the marketplace and build a loyal customer base.
Key points:
1. Brand Mapping Process: Karen Tiber Leland introduces a method to build a strong brand by defining its promise, personality, and positioning, helping businesses communicate a consistent message to their audience.
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