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The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth
by: Eric Ries
Summary:

The book presents a framework for large companies to innovate and operate more like startups, using continuous improvement and lean methodologies. It emphasizes the importance of building a culture of entrepreneurship within established organizations to drive growth and adapt to the rapidly changing business landscape.

Key points:

1. Entrepreneurial Function: Ries discusses the ability to create new products and services, applicable in both startups and established companies for innovation and growth.

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