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Corporate Entrepreneurship and Innovation

Summary:

The book provides a comprehensive exploration of how innovation and entrepreneurial strategies are implemented within corporate settings, offering insights into the processes, organizational structures, and cultural factors that foster or hinder entrepreneurial activities in established companies. It includes case studies, practical tools, and frameworks to guide managers and leaders in creating a conducive environment for innovation and driving growth through intrapreneurial initiatives.

Key points:

1. Intrapreneurship: Encouraging employees to act like entrepreneurs inside the company to drive innovation and growth.

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