Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
by:
Ken Kocienda
Summary:
The book provides a firsthand account of the development process at Apple for iconic products like the iPhone and iPad, detailing the company's unique approach to design and innovation. It offers insights into the collaborative work culture and decision-making practices that led to groundbreaking user interface elements, driven by the author's experiences as a software engineer at Apple.
Key points:
1. Demo-driven Development: Kocienda highlights the importance of using demos for testing ideas, encouraging creativity, and making iterative improvements.
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