Audience of One

Donald Trump, Television, and the Fracturing of America

by: James Poniewozik

in: Cultural Studies

Summary:

The book analyzes how television has shaped the political landscape of the United States, particularly focusing on how Donald Trump's rise to the presidency was influenced by his career in reality TV and his understanding of the medium's power. It explores the intersection of politics, media, and entertainment, and how Trump's persona was crafted and resonated with a fragmented American audience.

Key points:

1. TV's Influence on Trump: Poniewozik claims TV has shaped Trump's personality and political tactics. His fame from "The Apprentice" and media skills during his campaign show he sees the world as a TV show, focusing on drama over political norms.

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