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Profit Wise

How to Make More Money in Business by Doing the Right Thing
Summary:

The book provides practical advice on how to ethically increase profitability in business by focusing on integrity, treating employees well, and creating value for customers. It emphasizes the long-term benefits of sustainable practices and building a positive company culture that can lead to financial success.

Key points:

1. Ethical Business: Morrill stresses that ethical behavior—like integrity and fairness—builds trust, reputation, and long-term success.

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