Summary:
The book provides practical advice on how to ethically increase profitability in business by focusing on integrity, treating employees well, and creating value for customers. It emphasizes the long-term benefits of sustainable practices and building a positive company culture that can lead to financial success.
Key points:
1. Ethical Business: Morrill stresses that ethical behavior—like integrity and fairness—builds trust, reputation, and long-term success.
Books similar to "Profit Wise":
![](/books/15/156f84c5be.jpg)
Good Value
Stephen Green
![](/books/de/de36c17c03.jpg)
Moral Capitalism
Stephen Young
![](/books/62/6245a2c240.jpg)
People Over Profit
Dale Partridge
![](/books/87/8779a1ec7a.jpg)
What Price the Moral High Ground?
Robert H. Frank
![](/books/94/9482630f2b.jpg)
Midas Touch
Robert T. Kiyosaki|Donald J. Trump
![](/books/a0/a0ff8f53ee.jpg)
How Will You Measure Your Life?
Clayton M. Christensen|James Allworth|Karen Dillon
![](/books/e8/e894c124a3.jpg)
12 Months to $1 Million
Ryan Moran
![](/books/b3/b3210c12b3.jpg)
Thou Shall Prosper
Rabbi Daniel Lapin
![](/books/c9/c95ceac719.jpg)
True to Yourself
Mark Albion
![](/books/9c/9c0176b705.jpg)
The Sustainability Edge
Suhas Apte|N. Sheth, Jagdish