What Price the Moral High Ground?
How to Succeed without Selling Your Soul
by:
Robert H. Frank
in:
Economics
Summary:
The book examines the intersection of ethics and economics, arguing that businesses can be profitable while maintaining ethical standards. It presents evidence that companies which prioritize the well-being of their employees, customers, and the environment often outperform their less scrupulous competitors in the long run.
Key points:
1. Ethics as Advantage: Robert H. Frank believes ethical business can be profitable, attracting top talent, boosting reputation, and securing loyal customers.
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