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What Price the Moral High Ground?

How to Succeed without Selling Your Soul
in: Economics
Summary:

The book examines the intersection of ethics and economics, arguing that businesses can be profitable while maintaining ethical standards. It presents evidence that companies which prioritize the well-being of their employees, customers, and the environment often outperform their less scrupulous competitors in the long run.

Key points:

1. Ethics as Advantage: Robert H. Frank believes ethical business can be profitable, attracting top talent, boosting reputation, and securing loyal customers.

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