Summary:
The book explores the concept that leaders who are consistent and honest, aligning their words with their actions, earn the trust of their employees, resulting in increased employee commitment and company performance. It provides evidence from research and case studies, along with practical strategies for leaders to enhance their integrity and thereby drive organizational success.
Key points:
1. Integrity as a Business Asset: Integrity is a key asset for competitive advantage. Leaders with integrity gain trust, leading to better performance and profits.
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