Summary:
The book provides practical guidance on how to integrate ethical decision-making into business practices, emphasizing the importance of ethics for long-term success. It offers real-world examples, strategies for navigating ethical dilemmas, and advice on creating a corporate culture that supports ethical behavior.
Key points:
1. Ethics as a Business Edge: Zafft suggests that ethical conduct is not just about compliance or morality, but a strategic advantage that can set a company apart, building trust and leading to customer retention, motivated staff, and increased profits.
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