Summary:
The book explores the psychological principles and research behind motivation, offering insights into how individuals can set and achieve their goals. It provides practical strategies for overcoming obstacles, sustaining effort, and harnessing the power of feedback and social support to maintain progress.
Key points:
1. Intrinsic Motivation: Fishbach highlights the power of internal drive over external rewards. Enjoying an activity or finding it meaningful leads to more satisfaction and better results.
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