Summary:
The book presents a critique of traditional aid models and argues for a market-based approach to lifting people out of poverty, focusing on the importance of understanding the specific needs and abilities of the poor to create sustainable and scalable solutions. It shares success stories and principles derived from the author's experience in designing and implementing low-cost, income-generating products and services for farmers in developing countries.
Key points:
1. Listen to the Poor: Understand poverty by directly engaging with those living on less than $2 a day to create relevant solutions.
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