The Business Solution to Poverty
Designing Products and Services for Three Billion New Customers
in:
Economics
Summary:
The book presents innovative strategies for companies to profitably engage and serve the world's poorest populations, who are often overlooked as potential customers. It outlines practical approaches to designing and marketing affordable products and services that can improve the lives of the global poor while also generating significant business opportunities.
Key points:
1. Market-Based Solutions: Focus on the world's poorest as customers, not charity cases, to create profitable businesses that alleviate poverty.
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