Return to previous page

Brief

Make a Bigger Impact by Saying Less
Summary:

The book advocates for concise communication, providing strategies to effectively distill and convey messages in a clear, impactful manner. It offers practical tips to eliminate unnecessary details, structure information, and engage audiences with brevity in both spoken and written forms.

Key points:

1. BRIEF Approach: McCormack's method for structured, concise communication. It stands for Background, Reason, Information, End, Follow-up.

Books similar to "Brief":