Summary:
The book delves into the challenges of communication and leadership in an era of constant distractions, offering strategies for cutting through the noise to convey messages effectively. It provides practical advice on how to improve focus, streamline messaging, and engage audiences in a world saturated with information overload.
Key points:
1. Attention Scarcity: McCormack notes that attention is rare due to constant distractions. The book stresses learning how to keep others focused in leadership and communication.
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