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7L

The Seven Levels of Communication: Go From Relationships to Referrals
Summary:

The book outlines a strategic approach to building strong personal relationships as the foundation for a successful business, particularly in real estate. It emphasizes the importance of authentic communication, generosity, and consistent networking to move through seven levels of communication that lead to an abundance of referrals and a thriving business.

Key points:

1. Generosity: Maher stresses the role of generosity in building strong relationships, including giving time, advice, and resources without expecting returns.

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