Summary:
The book provides a step-by-step guide for readers to generate a new income stream without quitting their day job, focusing on a 27-day plan to go from idea to launch. It covers idea generation, feasibility analysis, marketing, and monetization strategies, offering practical advice and real-world examples to help readers create a successful side hustle.
Key points:
1. Idea Generation: The book stresses the need for a strong business idea that matches your skills and interests. It suggests brainstorming, evaluating, and selecting the most promising idea systematically.
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