Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

The book provides a marketing strategy for high-tech products, focusing on the challenges of transitioning from early adopters to a broader mainstream customer base. It introduces the Technology Adoption Life Cycle and the concept of the "chasm" that separates early adopters from the early majority, offering practical advice on how to bridge this gap and achieve market success.

See full summary

Zone to Win

Organizing to Compete in an Age of Disruption

Geoffrey A. Moore

The book provides a framework for large enterprises to navigate the challenges of disruptive innovation by dividing their business into four zones—Performance, Productivity, Incubation, and Transformation. It offers strategies for managing and balancing resources across these zones to maintain competitiveness and drive growth amidst rapid market changes.

See full summary

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey A. Moore

The book presents a marketing strategy for high-tech companies, focusing on the challenges of transitioning from early adopters to the more pragmatic majority. It introduces the Technology Adoption Life Cycle and the concept of the "chasm" that separates early adopters from the early majority, providing tactics to successfully bridge this gap and achieve widespread market adoption.

See full summary