Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
Summary:
The book provides a marketing strategy for high-tech products, focusing on the challenges of transitioning from early adopters to a broader mainstream customer base. It introduces the Technology Adoption Life Cycle and the concept of the "chasm" that separates early adopters from the early majority, offering practical advice on how to bridge this gap and achieve market success.
Key points:
1. Technology Adoption Life Cycle: This concept outlines how new products are accepted based on demographic and psychological traits of different adopter groups. The 'chasm' is the gap between early adopters and the early majority.
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