Summary:
The book provides a practical framework for startups to identify and leverage the best marketing channels to gain traction and grow their customer base. It outlines nineteen different channels, such as viral marketing, SEO, and content marketing, and offers a systematic approach to testing and evaluating these channels to find the most effective strategies for business growth.
Key points:
1. Bullseye Framework: A method for testing marketing channels to find the most effective ones for your business.
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