Duct Tape Marketing Revised and Updated
The World's Most Practical Small Business Marketing Guide
by:
John Jantsch
Summary:
The book provides a step-by-step marketing strategy for small business owners, emphasizing the use of practical, low-cost methods for attracting and retaining customers. It covers topics such as crafting a marketing message, creating a marketing plan, and leveraging digital tools and social media to build a strong brand presence.
Key points:
1. Marketing Hourglass: Jantsch's framework guides customers from initial awareness to loyalty with stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Develop targeted strategies for each stage.
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