Summaries of books by John Jantsch:
The Referral Engine
Teaching Your Business to Market Itself
John Jantsch
The book provides strategies for businesses to harness the power of referrals, emphasizing the importance of building a company culture that encourages customers to share their positive experiences. It offers practical advice on creating products and services that are inherently referable and outlines steps to develop a systematic approach to generating consistent referrals.
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Duct Tape Marketing Revised and Updated
The World's Most Practical Small Business Marketing Guide
John Jantsch
The book provides a step-by-step marketing strategy for small business owners, emphasizing the use of practical, low-cost methods for attracting and retaining customers. It covers topics such as crafting a marketing message, creating a marketing plan, and leveraging digital tools and social media to build a strong brand presence.
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