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The Referral Engine

Teaching Your Business to Market Itself
Summary:

The book provides strategies for businesses to harness the power of referrals, emphasizing the importance of building a company culture that encourages customers to share their positive experiences. It offers practical advice on creating products and services that are inherently referable and outlines steps to develop a systematic approach to generating consistent referrals.

Key points:

1. Build a Referral Culture: Train employees to deliver outstanding service that naturally encourages customers to make referrals.

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