Summary:
The book provides strategies for businesses to harness the power of referrals, emphasizing the importance of building a company culture that encourages customers to share their positive experiences. It offers practical advice on creating products and services that are inherently referable and outlines steps to develop a systematic approach to generating consistent referrals.
Key points:
1. Build a Referral Culture: Train employees to deliver outstanding service that naturally encourages customers to make referrals.
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