Get More Referrals Now!
The Four Cornerstones That Turn Business Relationships Into Gold
by:
Bill Cates
Summary:
The book provides strategies for professionals to increase their referral business by building strong relationships and leveraging their network effectively. It outlines four key principles for creating a referral-based business, including how to ask for referrals, whom to ask, when to ask, and how to follow up to ensure ongoing success.
Key points:
1. Value-Centric Approach: Prioritize delivering outstanding value to clients to encourage referrals and build trust.
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