Dotcom Secrets
The Underground Playbook for Growing Your Company Online with Sales Funnels
by:
Russell Brunson
Summary:
The book provides strategies for improving online business through effective sales funnels, detailing tactics to attract and retain customers. It covers the psychology behind sales, funnel optimization, and the steps to convert website visitors into loyal customers.
Key points:
1. Value Ladder: A strategy of offering increasingly valuable products to build customer trust and loyalty.
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