Great Leads
The Six Easiest Ways to Start Any Sales Message
Summary:
The book provides a detailed analysis of six types of leads in sales copywriting, which are designed to effectively capture the attention of different audiences. It offers practical advice and examples on how to craft compelling openings in sales messages to improve response rates and drive conversions.
Key points:
1. Six Lead Types: The book outlines six leads: Promise, Problem/Solution, Secret, Proclamation, Story, and Offer. Each targets a different audience and suits different products or services.
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