The 16-Word Sales Letter
A proven method of writing multi-million-dollar copy faster than you ever thought possible
Summary:
The book provides a concise guide on crafting effective sales letters using a 16-word formula designed to capture attention and persuade customers. It breaks down the psychological triggers and structural elements that contribute to high-converting copy in the context of direct response marketing.
Key points:
1. 4x6 Sales Letter Formula: A proven method for crafting effective sales copy, divided into four sections: Lead, Story, Mechanism, and Close, each with six elements.
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