Web Copy That Sells
The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
by:
Maria Veloso
Summary:
The book provides strategies for crafting compelling online copy that effectively persuades and converts visitors into customers, focusing on psychological triggers and copywriting techniques tailored for the digital environment. It covers various aspects of web copy, including email marketing, social media, and SEO, offering practical tips and examples to improve conversion rates and sales.
Key points:
1. AIDA Formula: Veloso highlights the AIDA principle (Attention, Interest, Desire, Action) as key for effective web copy. Start with a catchy headline, maintain interest with convincing text, spark desire by showcasing benefits, and encourage action with a strong call to action.
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