How to Write Copy That Sells
The Step-By-Step System For More Sales, to More Customers, More Often
by:
Ray Edwards
Summary:
The book provides a comprehensive guide to crafting compelling sales copy, outlining strategies for engaging potential customers and converting them into buyers. It covers essential copywriting elements such as headlines, bullet points, and guarantees, while also offering templates and formulas to streamline the writing process.
Key points:
1. Know Your Customer: The book emphasizes the need to understand customer needs and desires for effective copywriting.
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