Expert Secrets
The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
by:
Russell Brunson
Summary:
The book provides strategies for entrepreneurs to create a mass movement of people who will pay for their advice, focusing on building a personal brand and becoming a thought leader in a specific niche. It offers practical tips on storytelling, teaching, and product creation to effectively engage an audience and turn them into loyal customers.
Key points:
1. Attractive Character: Create a relatable persona that embodies your audience's aspirations to build an emotional connection.
Books similar to "Expert Secrets":
Traffic Secrets
Russell Brunson
Dotcom Secrets
Russell Brunson
All Marketers are Liars
Seth Godin
The Edge
Allen P. Adamson
How to Persuade People Who Don't Want to be Persuaded
Mark Levy|Joel Bauer
The Fortune Cookie Principle
Bernadette Jiwa
Value
Robyn Haydon
Your First 100
Meera Kothand
Persuasion
Dave Lakhani
StoryBranding
Jim Signorelli