Summary:
The book applies the 80/20 principle to sales and marketing, suggesting that a small fraction of efforts and customers typically yield the majority of a company's profits. It provides strategies for identifying and focusing on the most effective tactics and profitable customer segments to increase efficiency and revenue while reducing time and resource expenditure.
Key points:
1. 80/20 Principle: This rule suggests that 80% of results come from 20% of efforts. It helps businesses focus on profitable areas.
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