The Pumpkin Plan
A Simple Strategy to Grow a Remarkable Business in Any Field
by:
Mike Michalowicz
in:
Small Business
Summary:
The book outlines a strategy for entrepreneurs to identify and focus on their most profitable clients and services, akin to a farmer nurturing a prize pumpkin, to grow a successful, standout business. It emphasizes the importance of trimming away less productive endeavors and leveraging unique strengths to dominate a niche market.
Key points:
1. Identify Unique Strength: Find your business's unique product or service that sets it apart.
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