Summaries of books by Tom Sant:
Persuasive Business Proposals
Writing to Win More Customers, Clients, & Contracts
Tom Sant
The book provides guidance on crafting compelling proposals that effectively communicate value and persuade decision-makers, covering techniques for clear writing, avoiding jargon, and understanding the needs of the audience. It includes practical tips on structuring proposals, using persuasive language, and employing strategies to increase the chances of winning business.
See full summary
The Giants of Sales
What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success
Tom Sant
The book explores the strategies and techniques of four legendary sales figures, analyzing their approaches to selling and customer relations. It distills their methods into practical advice for modern sales professionals seeking to improve their skills and achieve success in the sales industry.
See full summary
The Language of Success
Tom Sant
The book provides a guide to effective business communication, offering strategies for crafting clear, persuasive messages and proposals. It emphasizes the importance of avoiding jargon, using storytelling, and focusing on the needs of the audience to achieve successful outcomes in various professional interactions.
See full summary