Summary:
The book provides guidance on crafting compelling proposals that effectively communicate value and persuade decision-makers, covering techniques for clear writing, avoiding jargon, and understanding the needs of the audience. It includes practical tips on structuring proposals, using persuasive language, and employing strategies to increase the chances of winning business.
Key points:
1. NOSE Structure: Start with the client's needs, then describe the outcomes, your solution, and provide evidence like case studies or data.
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