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The Language of Success

by: Tom Sant
Summary:

The book provides a guide to effective business communication, offering strategies for crafting clear, persuasive messages and proposals. It emphasizes the importance of avoiding jargon, using storytelling, and focusing on the needs of the audience to achieve successful outcomes in various professional interactions.

Key points:

1. NOSE Model: Use the NOSE framework for persuasive messages: identify Needs, describe Outcomes, propose Solutions, and provide Evidence.

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