Summaries of books by Richard Laermer:
Full Frontal PR
Building Buzz About Your Business, Your Product, or You
Richard Laermer
The book provides a guide on how to effectively use public relations to generate attention and create a strong brand image for businesses, products, or individuals. It offers practical advice, strategies, and real-world examples for crafting compelling messages and leveraging media to build a positive public profile.
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2011
Trendspotting for the Next Decade
Richard Laermer
The book provides insights into emerging trends and cultural shifts that are expected to influence various aspects of society, business, and consumer behavior over the coming decade. It offers strategies for individuals and companies to identify, adapt to, and capitalize on these trends for success in a rapidly changing world.
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