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2011

Trendspotting for the Next Decade
Summary:

The book provides insights into emerging trends and cultural shifts that are expected to influence various aspects of society, business, and consumer behavior over the coming decade. It offers strategies for individuals and companies to identify, adapt to, and capitalize on these trends for success in a rapidly changing world.

Key points:

1. Microtrends: Recognize small but influential trends early to gain market advantage.

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