Summary:
The book delves into emerging trends that are influencing society, politics, and the economy, identifying small but powerful groups whose behaviors are causing significant shifts. It provides insights into how these niche activities and preferences are shaping the future in unexpected ways, from consumer choices to political movements.
Key points:
1. Microtrends' Impact: Small forces called microtrends, driven by just 1% of people, can greatly influence society and markets. Spotting these trends is key for predicting changes.
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