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The Signals Are Talking

Why Today's Fringe Is Tomorrow's Mainstream
by: Amy Webb
in: Economics
Summary:

The book presents a methodology for identifying and interpreting the early signals of future trends by analyzing the fringes of society, technology, and business. It guides readers on how to think like a futurist and prepare for changes that will eventually become mainstream.

Key points:

1. Six Forces Shaping Trends: Economic, social, historical, technological, regulatory, and competitive forces drive tech and social trends, helping predict future mainstream developments.

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