Summary:
The book presents a curated collection of new and emerging trends that are shaping the future of business and consumer behavior, along with a methodology for observing patterns and making predictions. It also offers insights and actionable strategies for businesses to stay ahead of the curve by leveraging these trends for innovation and growth.
Key points:
1. The Haystack Method: A five-step process (GAENP) for finding trends by gathering diverse information, analyzing it, naming the trends, and validating them.
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